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& nbsp; & nbsp; & nbsp; in this very ordinary day, a surge of restless mood enveloped the airport. Dense mass of people, people's eyes in the same direction, waiting for a flight from Bangkok. & nbsp; & nbsp; & nbsp; After the plane landed, down two suitcases Son, white aluminum suitcase in their hands, become the focus of all eyes of fans around the world because there is hidden desire - the only trophy was with Franz Beckenbauer and Maradona kiss marks "real Gold Cup." & nbsp; & nbsp; & nbsp; Adi VS. Nike: winning or losing heavily in gambling fight & nbsp; & nbsp; & nbsp; sponsor of major events to bring the impact is enormous. Well, it can increase sales, but more important is the brand position can be improved and consolidated to obtain psychological identity of consumers. However, the official sponsor of major sporting events in the uniqueness of a particular industry, the "win" is bound to be walking on the road. & nbsp; & nbsp; & nbsp; However, the strength of large companies still hesitate to invest huge amounts of money, manpower and resources devoted huge gamble, no matter the odds geometry first, at least, once the "win" will be able to prevent the opponent to occupy this block poised. & nbsp; & nbsp; jordan 3 katrina 2018 & nbsp; the world's second-largest sporting goods supplier adidas is to the generous investment, as PK rival's secret weapon, even if this investment will make profits in the short term decline. & nbsp; & nbsp; & nbsp; the last World Cup, as only one set of World Cup official sponsors, official suppliers and licensed logo products manufacturer in one of the company, Adidas indeed a rewarding experience. Victory in 32 teams, Adidas sponsored a total of 10 teams, topped the list. & nbsp; & nbsp; & nbsp; sponsoring 10 teams effective? Data show that Adidas first quarter of 2002, sales rose in the case of 1.64 billion euros and profit of only 98 million euros, with the same period in 2001 (? 124 million) decreased by 20.9%. Therefore, with a view to the World Cup Adidas sponsorship deal with declining profitability of primary responsibility. & nbsp; & nbsp; & nbsp;? ????? its chairman, Herbert Chen, Adidas do this spending a huge amount of advertising costs, the company had to endure at the beginning of this expenditure caused profits to decline. Nevertheless, Adidas or through this investment to further enhance the image in Asia. "Huge advertising spending will inevitably win a lot of money advertising in return," Herb jordan retro 14 white/fuchsia blast/black ert? Heiner self-comforting, "This is a time-tested Adidas 'secret weapon'." In order to attack the Adidas, old rivals, the world's largest sporting goods suppliers US Nike sponsored eight teams, "crazy" invested 100 million euros, it is more than twice Adi investment. Herbert - domestic interpreted as: "They (Nike) must do so, otherwise there is no chance to compete with us because we know how football.." & Nbsp; & nbsp; & nbsp; in Sponsored They talk about their sports marketing spirited time, there must be more corporate sponsorship defeated in the competition, they take advantage of the gap between various policies, promote themselves walking a fine line. & nbsp; & nbsp; & nbsp; during the World Cup, Futsal Nike organized a football match, and launched a massive ad campaign. While Adidas is the exclusive World Cup sponsor sporting goods, but at the time, a survey showed that 70% of respondents mistakenly thought Nike is the official event sponsor. & nbsp; & nbsp; & nbsp; Although similar to the "loophole" of ambush marketing, so a lot of non-sponsors spent a little money, but to do great things, but if used improperly tend to make themselves be punished. So far, FIFA has found more than 1,200 such violations in cheap air jordans 65 countries and regions. FIFA announced on February 8, prohibit the use of non-sponsors events distribute tickets for World Cup football the way, only the designated sponsors are allowed to use tickets for advertising. & nbsp; & nbsp; & nbsp; However, there are also some effective way. For example imitate official sponsor advertisements. "Eat Football, Sleep Football, DrinkCo-ca-Cola", which is in the 1998 World Cup in France, the official sponsor Coca-Cola launched a slogan, and Tango soft drink company introduced imitation version of the phrase slogan - "Eat Pies, Sleep A lot, DrinkTango ", reached by Coca-Cola to promote its own effects. & nbsp; & nbsp; & nbsp; While some companies can not become an official sponsor of the main event, but as long as there is a good strategy, the same can become the World Cup marketing battle winner.Adidas Originals made a lot of work for the memorial's Consortium line is 10th anniversary, following the earlier released the four pound note don't Superstar shoes, very strong response from all walks of life, again to follow up a victory with hot pursuit! 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